Reach Previously Unreachable Users

Identify bounced users and unlock hidden revenue from high intent customers
Client
Type
E-Commerce Food & Grocery
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns

Reach Previously Unreachable Users

Identify bounced users and unlock hidden revenue from high intent customers
Client
Type
E-Commerce Food & Grocery
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns
01

Before Revenue Roll

Dr. Smood was seeking a way to reactivate customers who had abandoned carts beyond traditional methods such as ad network retargeting.

02

What We Did

  • Utilized our identity graph to append the emails and addresses of website users who abandoned carts.
  • Newly acquired emails and home addresses were used to send second chance offers to high-intent customers.
  • This strategy improved Dr. Smood's ROAS by 120% YoY in 2022.
03

After Revenue Roll

  • The most effective channel was direct mail paired with email/SMS campaigns targeted at high-intent returning customers.
  • This highlights the value of using Revenue Roll's best-in-class identity graph, as retargeting efforts such as direct mail can become a brand's highest performing channel.
01

Before Revenue Roll

Dr. Smood was seeking a way to reactivate customers who had abandoned carts beyond traditional methods such as ad network retargeting.

02

What We Did

  • Utilized our identity graph to append the emails and addresses of website users who abandoned carts.
  • Newly acquired emails and home addresses were used to send second chance offers to high-intent customers.
  • This strategy improved Dr. Smood's ROAS by 120% YoY in 2022.
03

After Revenue Roll

  • The most effective channel was direct mail paired with email/SMS campaigns targeted at high-intent returning customers.
  • This highlights the value of using Revenue Roll's best-in-class identity graph, as retargeting efforts such as direct mail can become a brand's highest performing channel.

Results With Revenue Roll

120%+
YoY Improvement In ROAS

Utilizing the Revenue Roll platform has provided us with unprecedented transparency into who our top performing customer personas are and the best channels to reach them and convert.

Oliver Sindlev

CMO, Dr. Smood

Invest In Better Capture Systems Before Scaling Your Ad Budget

Results With Revenue Roll

Key Takeaways

Using our best-in-class identity graph, retargeting efforts such as email and direct mail can become a brand's highest performing channels.

120%+
YoY Improvement In ROAS

Utilizing the Revenue Roll platform has provided us with unprecedented transparency into who our top performing customer personas are and the best channels to reach them and convert.

Oliver Sindlev

CMO, Dr. Smood

Invest In Better Capture Systems Before Scaling Your Ad Budget

We Can Improve Your ROAS

By 30% Within 30 Days

Book Demo

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