Server-Side Tracking Stop Bots On Arrival

Bots are draining your company's resources and they need to be stopped
Client
Type
Financial Services
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns

Server-Side Tracking Stop Bots On Arrival

Bots are draining your company's resources and they need to be stopped
Client
Type
Financial Services
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns
01

Before Revenue Roll

Get Simpl, an Indian Buy Now Pay Later (BNPL) company, needed a web-based tracking solution to identify bots and ingest data into their anti-fraud data warehouse.

02

What We Did

Revenue Roll integrated a real-time server-side tracking container into Get Simpl's pages and mobile apps, allowing for the collection of unique device identifiers and characteristics, fingerprinting, and real-time bot evaluation.

03

After Revenue Roll

  • Our system allowed Get Simpl to identify nearly all device visitors to their embedded lending application.
  • Thousands of bot sessions were identified and passed to the Get Simpl infrastructure for future analysis and blocking.
01

Before Revenue Roll

Get Simpl, an Indian Buy Now Pay Later (BNPL) company, needed a web-based tracking solution to identify bots and ingest data into their anti-fraud data warehouse.

02

What We Did

Revenue Roll integrated a real-time server-side tracking container into Get Simpl's pages and mobile apps, allowing for the collection of unique device identifiers and characteristics, fingerprinting, and real-time bot evaluation.

03

After Revenue Roll

  • Our system allowed Get Simpl to identify nearly all device visitors to their embedded lending application.
  • Thousands of bot sessions were identified and passed to the Get Simpl infrastructure for future analysis and blocking.

Results With Revenue Roll

30MM
User Sessions Tracked

Revenue Roll’s first party data powered by server side tracking has enabled us to build a best-in-class fraud prevention system that allows us to confidently process over hundreds of millions of rupees per day in transactions.

Russell Byrne

CFO, Simpl

Stop Bots From Draining Your Ad Budget Before It’s Too Late

Results With Revenue Roll

Key Takeaways

  • Get Simpl was able to confidently process over hundreds of millions of rupees per day in transactions, thanks to Revenue Roll's first-party data powered by server-side tracking.
  • This use case has a direct application towards both advertisers and lenders, enabling them to verify identity and track across devices and households.
30MM
User Sessions Tracked

Revenue Roll’s first party data powered by server side tracking has enabled us to build a best-in-class fraud prevention system that allows us to confidently process over hundreds of millions of rupees per day in transactions.

Russell Byrne

CFO, Simpl

Stop Bots From Draining Your Ad Budget Before It’s Too Late

We Can Improve Your ROAS

By 30% Within 30 Days

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