Our Partners

Supported By A Strong Network

IrrvrntVC
Equity Partner

Irrvrnt was the lead investor in Revenue Roll’s pre-seed round at the end of 2021. Andrew Gluck, the founder and GP of irrvrnt has a strong history in the DTC marketing space; he founded the largest independent digital marketing agency in the US and spent $1B+ on Google and Facebook for brands like Nike, Intuit, Goop, Rothy's and more. He helps shape Revenue Roll’s product and go-to-market strategies.

Irrvrnt is an early-stage fund focused on DTC, AdTech, and NextGen Commerce. We invest $300k - $500k into founders with strong founder-market fit building in large and growing markets.

Apple Core Holdings
Equity & Credit Partner

Apple Core Holdings (ACH) is Revenue Roll’s lead financial partner supporting both our marketing and lead businesses. ACH was the largest investor in Revenue Roll’s pre-seed round in early 2022. They are also the largest investor in our debt fund that provides our clients with lines of credit for advertising spend.
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ACH has a diverse range of expertise and investment strategies. They own and operate commercial real estate including event spaces, hotels, and multi-family living facilities, as well as provide seed capital to hedge funds, venture capital funds, and private equity funds. Apple Core Holdings also makes direct investments in early and mid-stage companies in a variety of fields, including internet and mobile technologies and services, enterprise technology, biotech, and, occasionally, entertainment.

Big Think Capital
Credit Partner

Big Think Capital (BTC) has provided our clients with competitive financing for all non-advertising capital needs since Revenue Roll’s inception. BTC helps our clients shore up working capital and ensure their operations scale alongside their advertising campaigns.
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BTC maintains a vast network of both traditional and alternative lenders interested in providing capital to growing online businesses. Revenue Roll clients that utilize both our advertising analytics platform and our performance marketing services will have access to superior financing options from BTC’s network as they are considered lower risk.

Eff Creative Group
Creative Agency Partner

Eff Creative Group, LLC is an award-winning 4x Inc. 5000 and Entreprenuer360 company headquartered in New York City. A team of experienced turnaround experts and creative innovators, Eff strategically designs, develops, and markets groundbreaking digital and consumer products launching campaigns for businesses with bespoke market solutions. With sister offices in Singapore and Hong Kong, Eff is a globally-renowned vertically-integrated boutique creative agency that is experienced in a multitude of industries and is constantly reinventing the world of design, media, and technology.
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Eff helps our clients with creative design, brand strategy and technology aspects of their brand and business. RevenueRoll works in tandem with Eff to build the foundational aspects for our earlier stage clients and to build out custom solutions for clients once they are more established.

Our Advisory Board

Comprised Of Marketing & Technology Experts

Anindya Ghose

Heinz Riehl Chair Professor of Technology & Marketing at NYU’s Stern School of Business
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  • Award-winning author of over 100 works, he is regularly profiled in scientific journals and featured by major news sources for his expertise
  • Expert IT and consumer-related litigation witness; provided testimony in multiple cases involving FAANG companies and government regulators
  • Anindya is the Heinz Riehl Chair Professor of Technology and Marketing at NYU’s Leonard N. Stern School of Business where he holds a joint appointment in the TOPS and Marketing departments. He is the Director of the Masters of Business Analytics Program at Stern and was a visiting professor at the Wharton Business School.
  • He has published more than 100 papers in premier scientific journals and is the author of TAP: Unlocking The Mobile Economy which is a double winner in the 2018 Axiom Business Book Awards and has been translated into five languages (Korean, Mandarin, Vietnamese, Japanese and Taiwanese).
  • He has been named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide, by Analytics Week as one of the "Top 200 Thought Leaders in Big Data and Business Analytics" and by Thinker50 as one of the Top 50 Global Thinkers.
  • He serves as an expert witness for information technology and consumer-related litigation and has provided expert testimony in multiple trials and depositions involving FAANG companies and government regulators.
  • He has been interviewed and his research has been profiled numerous times in BBC, Bloomberg TV, CNBC, China Daily, The Economist, The Economic Times, Financial Times, Forbes and many others.
  • Anindya is an avid high-altitude mountaineer. He has climbed on multiple continents and is always looking forward to his next summit.
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Russel Byrne

CFO of Simpl, Former Managing Director at Goldman Sachs
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  • Russell is currently the Chief Financial Officer and Head of Risk for Simpl, an Indian based payments platform focused on providing credit-based payment solutions using unstructured data, artificial intelligence and machine learning based models. Simpl currently has 1 million+ users and provides payment services to over 10,000 of India’s most prominent e-commerce merchants.
  • Prior to Simpl, Russell was a Managing Director at Goldman Sachs in New York and San Francisco, where he co-founded and ran a multi-billion-dollar principal financing business, where he focused on global credit opportunities, buying and financing large pools of illiquid assets around the world.
  • Russell currently lives in Encinitas, CA, and spends as much time as possible in Montana. He is an active angel investor, and a member of Frontier Angels, which focuses on providing capital to Montana based startups to help jumpstart the tech scene there.
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Andrew Gluck

Founder & GP of IrrvrntVC
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  • Andrew is the GP of irrvrntVC, a VC firm focused on early-stage companies in the DTC, AdTech, and NextGen Commerce areas. He especially loves partnering with first-time founders so they can learn from his mistakes.
  • Prior to that he co-founded and ran Agency Within, the largest independent digital marketing agency with a focus on direct-response, data-driven marketing. At Agency Within he managed close to $1BB in spend for clients like Nike, Billie and Zola.
  • Andrew Gluck is the Founder & Solo GP of irrvrnt. He spent a decade+ in digital marketing, including founding Agency Within (now WITHIN); he spent $1B+ on Google and Facebook for brands like Nike, Intuit, Goop, Rothy's and more. After a successful exit, he transitioned into early-stage venture. irrvrnt is an early-stage fund focused on DTC, AdTech, and NextGen Commerce. We invest $300k - $500k into founders with strong founder-market fit building in large and growing markets.
  • We are happy to invest early: we were the first check a few times, committed before a lead multiple times, and ~50% of our checks are in a company's first non-founder / F+F round. Select portfolio companies include Lunchbox, Caraway, co-op, SoleSavy, and more. Around 50% of our investments in under-represented founders.
  • We also selectively invest in a few (3-5) later stage rounds per year via SPV's for our tight network of LP's. We typically invest $2-$3MM into these companies.
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Steve Klein

CEO & Co-Founder of Apple Core Holdings
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  • As CEO and co-founder of Apple Core Holdings, Steve’s vision has led the growth of the firm from its inception as a set of hotel properties into a diversified investment company that includes premier event spaces, commercial real estate, direct venture capital and private equity investments, seed capital for hedge funds and private equity funds, as well as occasional arts and entertainment funding and production.
  • Steve began his career as a corporate tax attorney at Skadden Arps in New York before leaving in 1992 to co-found Apple Core Hotels, a developer, owner, and operator of hotels in midtown Manhattan.
  • Steve serves on many boards of Apple Core Holdings’ direct investments, including Iconic Spaces, Zeno Media, Yumble, and FieldPulse, as well as serving as a venture partner for Shavit Capital Fund, advisor for Capri Ventures, anchor investor of IrrvrntVC and has served as a board observer for cyber security companies Siemplify and PlainID, as well as adtech companies Ngrow, Split, and Revenue Roll.
  • He has also written, directed and produced for both film and theater, including producing the film Passing Strange in 2009 together with Spike Lee, which Mr. Lee also directed. (The film was the best reviewed film of the year, earning 100% on Rotten Tomatoes.) Steve also wrote and directed the feature film Game Day staring Richard Lewis in 1998. Steve was nominated for a Tony Award for Best Musical and won a Drama Desk Award for Best Musical as a producer of Passing Strange on Broadway.
  • Steve also became deeply involved in machine translation and artificial intelligence, participating in the novel research of one of Apple Core’s portfolio companies. He is the co-author of the following academic papers: “Unsupervised Phrasal Near-Synonym Generation from Text Corpora,” published in the Proceedings of the Association for the Advancement of Artificial Intelligence (AAAI-2015), and “Context-based Machine Translation,” published in the Proceedings of the Association for Machine Translation of the Americas (AMTA-2006).
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Doron Fetman

CEO & Founder of Eff Creative Group
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  • 40+ award winning CEO and Entrepreneur with more than $100M+ in consumer & digital product and platform creation.
  • Helped raise over $40M in seed capital since 2006.
  • Placed 1000+ SKUs of consumer goods into the market through digital and brick & mortar retail.
  • Successfully raised capital, developed and exited multiple companies since 1998.
  • Written up in 2000+ publications in the US and Asia.
  • Planned, created, launched and marketed more than 100+ two-sided marketplaces, live video/web conferencing, and e-commerce products/campaigns from the inception stage in the non-profit, food & beverage, health & wellness, fashion, med-tech and fin-tech industries.
  • Vast multidisciplinary experience in providing leadership, fundraising, strategy, business development, product management, branding, design, software engineering, talent sourcing, online marketing and PR to entrepreneurs, non-profits and publicly traded companies alike.
  • Named on 4 patents.
  • Doron began his journey of entrepreneurship as a day trader in the late 90’s while growing his family’s restaurant business. Expanding his reach within the food industry, in 2003 Doron co-founded the first successful Kosher food concession stands across the country’s largest sports stadiums. His exit led to his next endeavor in 2006 when Doron co-founded what is now a widely used NASA licensed technology to heat up frozen food in under 60 seconds from a vending machine. A serial entrepreneur, Doron’s achievements weren’t just limited to the food industry. Doron traveled across the Pacific and successfully launched innovative products from Hong Kong, China and Australia into the US markets. His foresight and entrepreneurial spirit catalyzed the success of several internationally franchised products.
  • In 2013, founded Eff Creative Group, providing a multitude of services to clients both in the digital and consumer product space based in Times Square, New York.
  • In 2018, launched Eff Creative Group's sister office in Singapore, currently a powerful test bed of fin-tech products and creative campaigns aptly named “The City of the Future.”
  • By 2019, Eff Creative Group saw exponential growth and landed on the prestigious Inc. 5000 list of America’s Fastest Growing Companies for 4 consecutive years and won over 45 awards.
  • In 2020, Eff solidified their name in the industry as experienced 'Turnaround Experts.' This led to a new service offering whereby they partner with clients as executive management advisors in addition to implementing their award-winning services.
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