Server Side Tracking, Automated UTM Tagging, Incrementality Testing, Premium 3rd Party Data To Form Cross-Device and Cross-Household Identity

Google Tag Manager/Analytics Tracking, Segment.com, Ad Network Performance Reporting

Software Subscriptions, Data & Tracking Engineers

Server-Side Tracking, Actual Sources of Truth, Site Performance / Speed

Insider Expertise Powered By Ex-ad Network Veterans, Performance Through Experimentation, Audience, Product, and Creative Experimentation

Retainer or “Performance” Agencies, Offshore Ad Network “Support”, Media Planning Team, Data Science Team, Site Speed Optimization Team

Retainers, Predatory Contractual Commitments, Minimum Spend Requirements for US Support

Aligned Incentives, Test-Driven Approach, Ads Powered By Graph

• Insider Expertise: Our team consists of industry insiders that have inside knowledge of the optimal ways to leverage ad spend.
• Performance Through Experimentation: We have a structured approach to testing ad strategies to find the most effective tactics for clients.
• Audience, Product, and Creative Experimentation: We are never satisfied with existing content and structure and will continuously pair new combinations of creative and technical approaches to maximize performance

• Retainer or “Performance” Agencies: They’re incentivized to extend the retainer contract as long as possible, not optimally grow your business
• Offshore Ad Network “Support”: Support is limited to unhelpful scripts with long and tedious wait times
• Media Planning Team: Always looking for the sexiest and largest placements instead of capital efficiency
• Data Science Team: Always says they don’t have enough data and requires long project timelines
• Site Speed Optimization Team: Don’t realize the impact of their work on landing page performance optimization

• Retainers: Agencies demand minimum monthly retainers regardless of performance
• Predatory Contractual Commitments: Lock clients into a long-term contract even without achieving performance goals
• Minimum Spend Requirements: Ad networks US support withholds essential strategies for success only for top spending clients

• Aligned Incentives: We only charge a performance fee for growth we generate over a historical benchmark. Our fee is only on the performance we achieve above this benchmark
• Test-Driven Approach: We execute campaigns with a methodical approach of performing results-driven testing of all combinations of creative, audiences, bidding strategies, and campaign structures, only allowing winning combinations to continue.
• Ads Powered By Graph: Utilizing proprietary data from large data brokers and partners, we are able to acquire cross-platform audiences with more exact targeting than what is available from ad networks directly.

• Lack Of Ad-Network Support: We provide our fast growing SMB and medium sized business clients the internal knowledge previously exclusive to ad-networks US support teams exclusive larger advertisers.
• Squeeze On Smaller Advertisers: Increasing challenges in tracking and data requirements makes ROAS harder to achieve for smaller advertisers. Through a combination of enterprise-level tools and unique methodologies, we are able to empower our clients to compete at the highest level.
• Increase In Ad Management Complexity: The increasing necessity for complex data science techniques to perform basic advertising has widened the gap necessary to leverage the power of online advertising platforms, resulting in agencies managing less than $10MM accounts being at a distinct skill deficit. Through automation, we are able to simplify these techniques away to make them nearly turnkey for our clients no-matter their level of spend.

• Simple Application: Apply for a line of credit within minutes
• Low-cost Of Capital: We aim to charge ~2.5% per dollar deployed through our platform
• Easily Scalable: As your ROAS grows, so will your line of credit

• Dilutive Capital: Taking on equity capital for ads dilutes your own stake in the
• High Interest Rate: Businesses without traditional assets pay higher interest rates despite having more innovative and capital efficient business models.
• Limited Scalability: Traditional lenders need to restart the underwriting process to expand your loaned capital

• Unfairly Opportunistic Lenders: Lenders demand interest rates as high as triple digits on an annualized basis, requiring new underwriting each time you ask for more capital.
• Limited Underwriting Perspective: Embedded lenders such as Shopify capital are only able to visualize inventory sell through but don’t have a picture of online advertising costs or effectiveness.
• Lack of Upside Incentive: Traditional lenders operate on annualized interest rates that don’t adjust.

• Low Risk Low Rates: We know advertising inside and out which is why we can confidently lend at 2.5% cost of capital per $ deployed
• Complete Underwriting Scope: We look at all metrics that contribute to your online business’ growth not just revenue and costs
• Instant Scale: Our algorithm analyzes your ad performance in real-time and will expand your line of credit as your performance improves

• Embedded Lending: Embedded lenders such as Shopify Capital or Amazon lending offer capital at egregious terms and rates. Our solution is even easier and far more capital efficient than these offerings because we are able to not just see the data that they see within their platforms, but also advertising data and performance as well.
• Predatory Lending: Lack of aligned incentives has resulted in the SMB and medium sized business lending market to have effective interest rates explode beyond the capacity of their clients to pay. Given our performance incentive to increase our clients’ revenue, we are the only firm fighting back against unsustainable lending practices.
• Fintech Scheming: Many fintech lenders utilize technology to lock clients into adjustable lending options that are meant to maximize interest rates instead of client growth. Our lending adjustment criteria are transparent and linked to client performance, adjusting in ways that benefit our clients growth over increasing our bottom line.