Products

Explore how our products surpass the competition to save you more time and money

What We Do

Standardized Accurate Tracking

What We Replace

3rd Party Data Sources

Time & Money Saved

Software & Contractor Costs

How We’re Better

Enterprise Data Pipeline At SMB Price Point

What We Do

Performance-Based Ad Scaling

What We Replace

Traditional Agencies & Contractors

Time & Money Saved

Agency Retainers & Ad Network Minimum Spends

How We’re Better

We Only Eat When You Eat

What We Do

Quick & Easy Advertising Financing

What We Replace

Inefficient Capital

Time & Money Saved

Interest Costs & Underwriting Time

How We’re Better

Easily Scalable Financing With Flexible Payback Schedules

What We Do

Server Side Tracking, Automated UTM Tagging, Incrementality Testing, Premium 3rd Party Data To Form Cross-Device and Cross-Household Identity

What We Replace

Google Tag Manager/Analytics Tracking, Segment.com, Ad Network Performance Reporting

Time & Money Saved

Software Subscriptions, Data & Tracking Engineers

How We’re Better

Server-Side Tracking, Actual Sources of Truth, Site Performance / Speed

What We Do

Insider Expertise Powered By Ex-ad Network Veterans, Performance Through Experimentation, Audience, Product, and Creative Experimentation

What We Replace

Retainer or “Performance” Agencies, Offshore Ad Network “Support”, Media Planning Team, Data Science Team, Site Speed Optimization Team

Time & Money Saved

Retainers, Predatory Contractual Commitments, Minimum Spend Requirements for US Support

How We’re Better

Aligned Incentives, Test-Driven Approach, Ads Powered By Graph

What We Do

Simple Application, Low-cost of Capital, Easily Scalable

What We Replace

Dilutive Capital, High Interest Rate, Limited Scalability

Time & Money Saved

Unfairly Opportunistic Lenders, Limited Underwriting Perspective, Lack of Upside Incentive

How We’re Better

Low Risk Low Rates, Complete Underwriting Scope, Instant Scale

What We Do

  • Server Side Tracking: Improving the quality and extending the life of the customer data you collect by extending cookies from expiring in 24 hours up to two years.
  • Automated UTM Tagging: Automating the process of UTM tagging for superior attribution and enrichment of the customer data you receive with our proprietary identity graph.
  • Incrementality Testing: A measure of your indirect outcomes from direct marketing efforts.
  • Premium 3rd Party Data: Creating audiences that allow you to target your competitors' customers and nearly any audience individually across all ad platforms even if they have never visited your site.

What We Replace

  • Google Tag Manager/Analytics Tracking: An average client spends 1-3 months to set up tracking across Google platforms and still runs into problems with accurate tracking
  • Segment.com: Setting up and configuring Segment.com requires a specialist to configure custom events & tracking and link 3rd party accounts
  • Ad Network Performance Reporting: Ad networks can only report performance metrics that they detect and self-admittedly model results that they cannot confirm leading to inaccurate reporting on critical KPIs
    Learn more about the software we replace here

Time & Money Saved

How We’re Better

  • Server-Side Tracking: An out of the box server-side tracker able to detect what actually happens on your site, nearly unblockable by 95% of sessions by being unaffected by IOS/Safari ITP.
  • Actual Sources Of Truth, Transparent Data Models: Revenue/KPIs reported only from your actual ecommerce store or CRM, no data lock-in or blackbox “modeled” metris.
  • Site Performance / Speed: Google AMP compatible, loaded server-side to reduce page weight to let your site fly despite collecting more tracking information than any other competitor.

Industry Trends We Are Preparing Clients For 

  • GDPR / CCPA: Ad networks and analytics platforms have limited insights and audiences to stay compliant with regulations. Our platform replaces these missing features while still ensuring you have the capability to remain compliant.
  • ITP: IOS and Safari block 3rd party cookies. 1st party ads and analytics cookies are capped to a lifetime of 24 hours. We extend your cookies up to two years and build an identity graph of your users that allow you to track users even without cookies.
  • Data Pipeline Architecture: Enterprise organizations build data pipelines to own and transform their own data without silos. We provide this same functionality to fast growing SMBs and medium-sized businesses without needing the overhead for expensive data engineers and scientists.
  • Targeting Audiences Being Removed: Through partnerships with leading data brokers and partners, we can sell our users exclusive audiences on more than 5000+ marketing and demographic data points, including scraped customers of competitors.
  • 1st Party Data Targeting: Our solution allows us to target audiences through encrypted 1st party data identifiers such as hashed emails and mobile device IDs.

What We Do

  • Insider Expertise: Our team consists of industry insiders that have inside knowledge of the optimal ways to leverage ad spend.
  • Performance Through Experimentation: We have a structured approach to testing ad strategies to find the most effective tactics for clients.
  • Audience, Product, and Creative Experimentation: We are never satisfied with existing content and structure and will continuously pair new combinations of creative and technical approaches to maximize performance

What We Replace

  • Retainer or “Performance” Agencies: They’re incentivized to extend the retainer contract as long as possible, not optimally grow your business
  • Offshore Ad Network “Support”: Support is limited to unhelpful scripts with long and tedious wait times
  • Media Planning Team: Always looking for the sexiest and largest placements instead of capital efficiency
  • Data Science Team: Always says they don’t have enough data and requires long project timelines
  • Site Speed Optimization Team: Don’t realize the impact of their work on landing page performance optimization

Time & Money Saved

  • Retainers: Agencies demand minimum monthly retainers regardless of performance
  • Predatory Contractual Commitments: Lock clients into a long-term contract even without achieving performance goals
  • Minimum Spend Requirements: Ad networks US support withholds essential strategies for success only for top spending clients

How We’re Better

  • Aligned Incentives: We only charge a performance fee for growth we generate over a historical benchmark. Our fee is only on the performance we achieve above this benchmark
  • Test-Driven Approach: We execute campaigns with a methodical approach of performing results-driven testing of all combinations of creative, audiences, bidding strategies, and campaign structures, only allowing winning combinations to continue.
  • Ads Powered By Graph: Utilizing proprietary data from large data brokers and partners, we are able to acquire cross-platform audiences with more exact targeting than what is available from ad networks directly.

Industry Trends We Are Preparing Clients For 

  • Lack Of Ad-Network Support: We provide our fast growing SMB and medium sized business clients the internal knowledge previously exclusive to ad-networks US support teams exclusive larger advertisers.
  • Squeeze On Smaller Advertisers: Increasing challenges in tracking and data requirements makes ROAS harder to achieve for smaller advertisers. Through a combination of enterprise-level tools and unique methodologies, we are able to empower our clients to compete at the highest level.
  • Increase In Ad Management Complexity: The increasing necessity for complex data science techniques to perform basic advertising has widened the gap necessary to leverage the power of online advertising platforms, resulting in agencies managing less than $10MM accounts being at a distinct skill deficit. Through automation, we are able to simplify these techniques away to make them nearly turnkey for our clients no-matter their level of spend.

What We Do

  • Simple Application: Apply for a line of credit within minutes
  • Low-cost Of Capital: We aim to charge ~2.5% per dollar deployed through our platform
  • Easily Scalable: As your ROAS grows, so will your line of credit

What We Replace

  • Dilutive Capital: Taking on equity capital for ads dilutes your own stake in the
  • High Interest Rate: Businesses without traditional assets pay higher interest rates despite having more innovative and capital efficient business models.
  • Limited Scalability: Traditional lenders need to restart the underwriting process to expand your loaned capital

Time & Money Saved

  • Unfairly Opportunistic Lenders: Lenders demand interest rates as high as triple digits on an annualized basis, requiring new underwriting each time you ask for more capital.
  • Limited Underwriting Perspective: Embedded lenders such as Shopify capital are only able to visualize inventory sell through but don’t have a picture of online advertising costs or effectiveness.
  • Lack of Upside Incentive: Traditional lenders operate on annualized interest rates that don’t adjust.

How We’re Better

  • Low Risk Low Rates: We know advertising inside and out which is why we can confidently lend at 2.5% cost of capital per $ deployed
  • Complete Underwriting Scope: We look at all metrics that contribute to your online business’ growth not just revenue and costs
  • Instant Scale: Our algorithm analyzes your ad performance in real-time and will expand your line of credit as your performance improves

Industry Trends We Are Preparing Clients For 

  • Embedded Lending: Embedded lenders such as Shopify Capital or Amazon lending offer capital at egregious terms and rates. Our solution is even easier and far more capital efficient than these offerings because we are able to not just see the data that they see within their platforms, but also advertising data and performance as well.
  • Predatory Lending: Lack of aligned incentives has resulted in the SMB and medium sized business lending market to have effective interest rates explode beyond the capacity of their clients to pay. Given our performance incentive to increase our clients’ revenue, we are the only firm fighting back against unsustainable lending practices.
  • Fintech Scheming: Many fintech lenders utilize technology to lock clients into adjustable lending options that are meant to maximize interest rates instead of client growth. Our lending adjustment criteria are transparent and linked to client performance, adjusting in ways that benefit our clients growth over increasing our bottom line.

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