Standardized Accurate Tracking
3rd Party Data Sources
Software & Contractor Costs
Enterprise Data Pipeline At SMB Price Point
Performance-Based Ad Scaling
Traditional Agencies & Contractors
Agency Retainers & Ad Network Minimum Spends
We Only Eat When You Eat
Quick & Easy Advertising Financing
Inefficient Capital
Interest Costs & Underwriting Time
Easily Scalable Financing With Flexible Payback Schedules
Server Side Tracking, Automated UTM Tagging, Incrementality Testing, Premium 3rd Party Data To Form Cross-Device and Cross-Household Identity
Google Tag Manager/Analytics Tracking, Segment.com, Ad Network Performance Reporting
Software Subscriptions, Data & Tracking Engineers
Server-Side Tracking, Actual Sources of Truth, Site Performance / Speed
Insider Expertise Powered By Ex-ad Network Veterans, Performance Through Experimentation, Audience, Product, and Creative Experimentation
Retainer or “Performance” Agencies, Offshore Ad Network “Support”, Media Planning Team, Data Science Team, Site Speed Optimization Team
Retainers, Predatory Contractual Commitments, Minimum Spend Requirements for US Support
Aligned Incentives, Test-Driven Approach, Ads Powered By Graph
Simple Application, Low-cost of Capital, Easily Scalable
Dilutive Capital, High Interest Rate, Limited Scalability
Unfairly Opportunistic Lenders, Limited Underwriting Perspective, Lack of Upside Incentive
Low Risk Low Rates, Complete Underwriting Scope, Instant Scale