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In this blog post, we will discuss the top 5 ways that an identity graph can improve advertising performance for e-commerce businesses.

1. Better targeting: One of the main benefits of an identity graph is that it enables e-commerce businesses to target their advertising campaigns more effectively. By collecting data from various sources, an identity graph can provide a more comprehensive understanding of individuals and their online behaviors, which can be used to target advertising campaigns more precisely. This can lead to a higher return on ad spend (ROAS) for advertising campaigns, as ads are more likely to be seen by individuals who are more likely to be interested in the products or services being advertised.
2. ‍Increased personalization: Another way that an identity graph can improve advertising performance for e-commerce businesses is by enabling increased personalization of advertising campaigns. By collecting data on individuals' interests and behaviors, an identity graph can be used to create more personalized ads that are more likely to be relevant and engaging to the individuals being targeted. This can lead to higher engagement rates and conversion rates for advertising campaigns.
3. ‍Improved measurement and attribution: An identity graph can also improve measurement and attribution for advertising campaigns. By collecting data from various sources, an identity graph can provide a more comprehensive understanding of how advertising campaigns are performing and which channels are driving the most conversions. This can enable e-commerce businesses to optimize their advertising campaigns more effectively and allocate their advertising budget more efficiently.
4. ‍Better cross-device targeting: An identity graph can also enable e-commerce businesses to target individuals across multiple devices. By collecting data from various sources, an identity graph can provide a more comprehensive understanding of individuals' online behaviors, which can be used to target advertising campaigns across multiple devices. This can enable e-commerce businesses to reach individuals who are more likely to be interested in their products or services, regardless of the device they are using.
5. ‍Increased security and compliance: Finally, an identity graph can help e-commerce businesses to comply with data privacy regulations such as GDPR and CCPA. By collecting data from various sources, an identity graph can provide a more comprehensive understanding of individuals' online behaviors, which can be used to comply with data privacy regulations. This can enable e-commerce businesses to protect the privacy of their customers and ensure that they are complying with relevant laws and regulations.

If you aren’t using an identity graph for your online business, you’re missing out.