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Revenue Roll is an online advertising analytics, identity resolution, and lending platform that provides your business with the tools to maximize your ROAS (return on ad spend).
No, you’ll join a 30 minute call with our tech team and we’ll take care of everything from there.
Think of our system as an addition to existing pixels / cookies on your site so we won't need to change existing infrastructure during the setup process.
Get StartedOur marketing technology is battle tested with online advertisers. Our data accuracy and ability to analyze attribution is the best in the world.
Our approach is to only eat when you eat. We are willing to guarantee ROAS improvement if you use our platform and follow our advice on how to utilize it.
No. But we’ve experienced the best results with businesses who have 6+ months of history spending above $10k per month across Google and/or Meta.
Our server-side tracking, bot repellant, and identity graph are packaged together and start at $499 per month.
Our subscribers saw an average increase in ROAS of 66% YoY in 2022.
The software easily pays for itself within 30 days.
Subscribers are pre-qualified for $10K in ad financing with 0% APR (for a limited time) after 60 days on the Revenue Roll platform.
Subscribers can qualify earlier for financing if they complete our simple application process.
No, our innovative financing is only available for our subscriber base.
Sign up today and get pre-qualified for $10K in ad financing with 0% APR.
Our financing product is called Advertise Now Pay Later (ANPL)
It’s a line of credit to be used solely for ads in the form of a virtual debit card. You’ll put this debit card on your Google, Meta, and TikTok accounts.
The terms are flexible in that you can select the length of the payback period and type of payback (monthly v. balloon). This is designed to mold itself around your unique sales cycle.
You’ll only accrue interest when the funds are disbursed to your card to be used on ad accounts.
We can expand credit lines in real-time as your ROAS improves or you head into your busy season.
We’re hyper focused on transparency when it comes to APR (Annual Percentage Rate).
A lot of competitors will hide this rate behind a ‘fixed interest rate’ or ‘flat fee’ that you pay back as a % of revenue.
This can be misleading because the APRs on these types of loans can increase to well over 100% and get beyond 1,000% (crazy, but true). Here is a great twitter thread explaining what our competitors do.
Before you accept financing from us, we will provide a detailed payback schedule including the APR calculation. We are completely transparent.
Not yet, we will offer that soon for select subscribers.
Revenue Roll teams up with agencies, lenders, and other tech vendors to provide transparency, accuracy, and financing for the advertising campaigns of their clients.
Our partners (and their clients) use our platform to inform the marketing decisions, qualify clients for underwriting, or measure the impact of their technology.
Not much. Our setup process takes 30 mins. We’ll need the admin of the client’s site and ad accounts on the call.
You and your clients will:
Yes, we offer the capability for partners to view all clients in one account and easily switch between them.
We have a generous revenue share for the first year that your referrals use Revenue Roll. The referral fee starts at 5% and scales to 20% as you refer more clients.
Learn MoreServer side tracking is the practice of moving ad and analytics trackers behind a server container that is undetectable by privacy and ad blockers allowing for better attribution and a longer attribution window. This is the cornerstone of our ReThink Analytics product.
Learn MoreOur identity graph utilizes our proprietary blend of server-side tracking, AI/Machine learning, data enrichment from our premium partners, and public blocklists to identify likely bots and keep them from seeing your ads or visiting your site.
Learn MoreOur identity graph is a cross-device and cross-household set of connected nodes that identifies likely visitors to be in the same household. Our graph utilizes machine learning / AI to link together disparate identities from ad networks, our server-side tracker, and premium data partners to form linkages that allow us to have attribution with no expiration across devices, ad networks, households, and more.
Learn MoreWe have four categories of audiences:
Audiences consisting of users that completed different site events (transactions, leads, abandoned carts, pageview, etc). This is empowered by our identity graph to span all users cross-household and device who probabilistically completed the event tracked on your site.
Audience enrichment is when Revenue Roll takes real time events and event-based audiences and appends additional premium data from our identity graph and our premium data partners onto them through realtime enrichment. Some common use cases for this are:
1. Identifying the emails & phone numbers of “anonymous” site visitors
2. Identifying attributes likely to signify a user to be highly qualified (Ex. what car make and model the user drives, credit score, income, business name)
3. Converting user IDs into a format that can be used elsewhere (Ex. converting email to mobile ad ID or CTV ID so a user can be retargeted on mobile and TV ad networks).
4. Customizing on-site content based on premium data appended to anonymous visitors (show one creative ad on-site to women vs another for men).
We can automatically form Premium and Enriched audiences by analyzing Event-Based Audiences for attributes contained within our premium identity graph dataset using AI and machine learning to find a best fit match.
Audiences that we build using a cross-section of our identity graph and our premium data partners, comprising premium consumer and b2b attributes you can’t find on ad networks or anywhere else. (Ex. All dog owners who watch Jimmy Fallon, all grocery stores in high net worth zip codes, etc.)
1. Ad Networks like Google, Meta, TikTok, and Amazon DSP
2. CTV Networks like Hulu, Youtube TV, Roku, and more
3. Email and SMS networks such as Klaviyo, Postscript, and Attentive
4. Direct Mail Networks such as Post Pilot and Share Local Media / Poplar
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