Frequently AskedQuestions

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Getting Started

1. What does Revenue Roll do?

We’re an identity resolution, attribution, and financing platform that provides your business with the tools and data you need to maximize your ROAS (return on ad spend).

2. Are we going to have to do more work or increase headcount to use it?

Definitely not.

Our customers find we make their teams more productive and relieve frustrations that come with email marketing & paid ads.

3. What's the onboarding process like? I want to move fast with no surprises.

A 30-min call with our tech team is all that's needed to get up and running.

Because we guarantee results, we don't have tolerance for unwanted surprises either.

User Identification

4. How do you identify bounced users that are anonymous?

Operating completely within the bounds of consumer privacy policies, we only aim to identify users that have opted into your first party (cookie) tracking.

If the users that opted into your cookie policy ALSO opted into their data being shared by the highest quality data brokers and credit agencies, we will provide you with identifying information about that user.

If the users has not opted into either of those two touchpoints, we will not provide you with any identifying information (hence the match rate is not 100%).

5. What percentage of anonymous users do you match? What comes in a match?

Our historical average is 30%-50% email match of unique site visitors.

At a minimum, a match consists of a Name and Email. We also aim to add Phone Number and Address. Subscribers can add on premium data points as well including Age, Gender, Income, Net Worth, Company, Job Title, and more.

6. What can I do with this newly provided information?

We'll add this data to your existing Klaviyo (or any ESP) metrics and segments to be seamlessly included in existing campaigns and flows.

We can also send this data to Google & Meta audiences for more accurate targeting of users.

7. Is this compliant with recent privacy policies and regulations?

Yes. All of our data brokers and partners comply with active US privacy regulations. Please check out this link to review our privacy policy.

Advertising Financing

8. How do I qualify for ad financing?

Step 1: Subscribe to Revenue Roll

Step 2: That’s it

9. What type of financing do you offer?

Our financing product is called Advertise Now Pay Later (ANPL)

It’s a line of credit to be used for ads in the form of a virtual debit card. You’ll put this debit card on your Google, Meta, and TikTok accounts. Or we can pay your Google & Meta invoices directly.

The terms are flexible in that you can select the length of the payback period and type of payback (weekly v. monthly v. balloon). This is designed to mold itself around your unique sales cycle.

You’ll only accrue interest when the funds are spent on your card to be used on ad accounts.

10. What is the interest rate on the loan?

Typically between 15-25% on an annualized basis - check our sample underwriting calculator here for more details.

We’re hyper focused on transparency when it comes to the APR (Annual Percentage Rate) for our financing product.

A lot of competitors will hide this rate behind a ‘fixed interest rate’ or ‘flat fee’ that you pay back as a % of revenue.

This can be misleading because the APRs on these types of loans can increase to well over 100% and get beyond 1,000% (crazy, but true).

Here is a great twitter thread from our friend and partner Bill D'Alessandro explaining what our competitors do in detail.

Partner Program

11. What’s required from the partners?

Not much. Our setup process requires a 30 min kickoff call. We’ll need the admin of the client’s website, ESP, and ad accounts on the call.

12. Can I view multiple clients in one account?

Yes, we offer the capability for partners to view all clients in one account and easily switch between them.

What will Revenue Roll do for my clients?

You and your clients will:

  • Have Superior Attribution
  • Best in-class advertising analytics powered by server-side tracking
  • Repel Known Bots
  • Our identity graph will stop known bots from draining their ad budget
  • Reach The Previously Unreachable
  • Reach previously unreachable abandoned cart users with our identity graph
  • Target Ideal Audiences
  • Buy premium audiences of their ideal customers for optimal targeting
  • Access To Fast & Flexible Financing
  • Advertise Now Pay Later with our innovative lines of credit for ads
Learn More

13. How does the referral fee work?

We have a generous revenue share for the first year that your referrals use Revenue Roll. The referral fee starts at 5% and scales to 20% as you refer more clients. Check out the referral fee calc on our partner page (under the resources tab).

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General

What is an Identity Graph?

An identity graph is a data structure that connects various data points about a user, such as their email address, browsing history, and purchase history, to create a comprehensive profile of the user. By using an identity graph, e-commerce advertisers can gain valuable insights into their customer base and identify patterns and common characteristics among their top performing customer personas.

Once e-commerce advertisers have identified their top performing customer personas, they can use this information to acquire audience data that matches that persona. This can include demographic data, browsing history, and purchase history, among other data points. By acquiring this data, e-commerce advertisers can create targeted advertising campaigns that are tailored to the specific interests and needs of their top performing customer personas.

What is an Identity Graph?

An identity graph is a data structure that connects various data points about a user, such as their email address, browsing history, and purchase history, to create a comprehensive profile of the user. By using an identity graph, e-commerce advertisers can gain valuable insights into their customer base and identify patterns and common characteristics among their top performing customer personas.

Once e-commerce advertisers have identified their top performing customer personas, they can use this information to acquire audience data that matches that persona. This can include demographic data, browsing history, and purchase history, among other data points. By acquiring this data, e-commerce advertisers can create targeted advertising campaigns that are tailored to the specific interests and needs of their top performing customer personas.

What is an Identity Graph?

An identity graph is a data structure that connects various data points about a user, such as their email address, browsing history, and purchase history, to create a comprehensive profile of the user. By using an identity graph, e-commerce advertisers can gain valuable insights into their customer base and identify patterns and common characteristics among their top performing customer personas.

Once e-commerce advertisers have identified their top performing customer personas, they can use this information to acquire audience data that matches that persona. This can include demographic data, browsing history, and purchase history, among other data points. By acquiring this data, e-commerce advertisers can create targeted advertising campaigns that are tailored to the specific interests and needs of their top performing customer personas.

Types of questions in FAQ

Example of Text question

An identity graph is a data structure that connects various data points about a user, such as their email address, browsing history, and purchase history, to create a comprehensive profile of the user. By using an identity graph, e-commerce advertisers can gain valuable insights into their customer base and identify patterns and common characteristics among their top performing customer personas.

Once e-commerce advertisers have identified their top performing customer personas, they can use this information to acquire audience data that matches that persona. This can include demographic data, browsing history, and purchase history, among other data points. By acquiring this data, e-commerce advertisers can create targeted advertising campaigns that are tailored to the specific interests and needs of their top performing customer personas.

Example of Text question with a button

An identity graph is a data structure that connects various data points about a user, such as their email address, browsing history, and purchase history, to create a comprehensive profile of the user. By using an identity graph, e-commerce advertisers can gain valuable insights into their customer base and identify patterns and common characteristics among their top performing customer personas.

Our Process

Example of Text question with a button and an input field

An identity graph is a data structure that connects various data points about a user, such as their email address, browsing history, and purchase history, to create a comprehensive profile of the user. By using an identity graph, e-commerce advertisers can gain valuable insights into their customer base and identify patterns and common characteristics among their top performing customer personas.

Sessions

$123,456

per month

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