Frequently Asked Questions

On average, we identify 50% of our clients’ site traffic. We’re able to throttle identification rate up or down based on level of intent, filtering criteria, & recency of data.

We have a cross-device identity graph that ties users to all of their devices, browsers, contact information, demographics, and consumer attributes without having to rely on cookies. We work with dozens of data providers to aggregate this consumer data to build out consumer personas that we pass to our clients.

We partner with trusted data providers in the space to acquire fully opted-in consumer data. They provide legal attestations that this data is fully opted-in to be shared with us and our clients. Consumers also opt-in when they land on our clients’ sites and accept cookie tracking. We’re only passing site visitor data after we’ve collected both of these opt-ins.

Absolutely not. We operate as a 1-way street for all data that we’re passing into our clients’ marketing channels. We are not collecting or resharing any client data for identification purposes. Once Revenue Roll provides you with data, it is yours to keep forever.

If a consumer completes the Opt-Out Form in Revenue Roll’s website footer, that user’s info will be passed to our data partners to be no longer included in their databases and within Revenue Roll’s identity network and their data will no longer be shared with any of Revenue Roll’s clients moving forward. Please note that some data partners may take a short period of time to completely remove contacts from their systems.

Our deliverability suite consists of prospect filtering, domain warming, and domain rotation.

We’re helping brands retarget only the highest intent & most engaged users that are landing on their site by filtering for recency of data, activity in clicking on emails/ads, & propensity to buy similar products. This ensures our clients’ aren’t wasting dollars or emails on retargeting low quality traffic.

We build subdomains tied to your main sending domain and send seed emails to & from these subdomains to generate positive engagement (opens, clicks, etc) which boosts overall domain health. We can onboard clients in 1-2 days and the warming process takes around 30-60 days to fully ramp up.

RevRoll will spin up separate side domains to email identified users - removing all risk to your domain health. These side domains will be connected to your ESP so all content and creative will mirror what is normally sent on your main domain name. Once recipients interact - click, open, etc, then they will be added to your main domain email list to continue to receive emails directly. We can onboard clients in 1-2 days and the warming process takes around 60-90 days to fully ramp up.

Using all of the above strategies, we’ll improve domain health, ensure your emails are landing in the inbox instead of the promotions tab or (worse) the spam folder, and make sure you’re only retargeting the highest intent, most qualified site visitors. Coupling this deliverability suite with our core identification product, we will maximize the revenue per site visitor and keep your domain health optimal to ensure you reach your highest intent visitors.

We provide low cost lines of credit for online ad spend with flexible payback schedules to match your advertising cycle – with 0-6% interest on a rolling 30-90 day payback.

Our ad financing is only available to subscribers of our identity resolution product. Once a client, you can apply within our platform for a standard underwriting approval where we will look at ROAS across marketing channels, business financials, etc. Or you can ask to be pre-approved for a potential credit line after a conversation with our Sales team.

Online advertising channels like Google, Meta, Titkok, Pinterest, Amazon, etc, - essentially anywhere that you’re advertising today online.

Our platform offers multiple attribution windows to allow our clients’ to match what best fits their internal reporting model. We provide a thorough view of incremental revenue driven from our audiences and show how those leads would have never been added/emailed without our tracker on the site. This includes a customers’ email address tied to their ecommerce platform and ESP ID for validation. 

Incremental refers to net new emails added to your ESP from site visitors who have opted into data sharing and not  opted out of tracking, identified first by Revenue Roll.

Reactivated refers to existing email subscribers identified by Revenue Roll when they return to your site when your ESP could not identify them.

Once we have access to your website, ESP, Google, Meta, & DNS, we will have data flowing into your marketing channels in 1 week if not less.

After granting access, onboarding is fully white-glove and managed by our team. We’ll duplicate your flows & set them as drafts for client approval before pushing live.

We stream data into our clients’ marketing platforms for them to use directly.

Yes.

Revenue Roll partners receive exceptional support and guidance on their projects. We help you grow your business by providing expertise in identity resolution, retargeting and deliverability. Our top priority is to collaborate with you to maximize results for your clients.

We do offer incentives for qualified referrals. The incentive is determined based on your partner tier within the partner program.

Please review our Partner Program and book a meeting with our team to discuss your needs and how we can best support your clients.

We process applications as quickly as possible but due to high demand delays may occur. If you haven’t heard from us in a timely manner please message us in PartnerStack to check on the status of your application.