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Klaviyo offers limited options for setting your attribution window, while Revenue Roll provides more flexibility in filtering data and includes Shopify Order ID and Klaviyo Profile ID for validation.
Yes, Revenue Roll allows filtering between different audience types, unlike Klaviyo, which lumps all audience types together.
Incremental refers to net new emails added to your ESP from site visitors who have opted into data sharing and not opted out of tracking, identified first by Revenue Roll.
Reactivated refers to existing email subscribers identified by Revenue Roll when they return to your site, even if your ESP could not identify them.
Revenue Roll includes Shopify Order ID and Klaviyo Profile ID to validate the purchaser’s event profile.
Yes, Revenue Roll offers more detailed metrics and flexible data filtering options.
Klaviyo does not break out reporting separately for segments unless they are added to the campaign. It cannot confirm they are not double reporting across segments.
Using third-party data can impact deliverability. Clients typically see an increase in spam rate of about 0.081%. Following list hygiene practices is recommended to mitigate this.
Exclude unengaged contacts based on activity over 90 days, suppress contacts inactive over 365 days, and maintain a balance of flows and campaigns generating revenue.
From trusted data brokers, ensuring emails are only from users who have opted into data sharing.
Revenue Roll has attestations from data broker partners confirming user consent to data sharing.
Generally, it does not slow down sites. If issues arise, the CS team can provide consultation to resolve them.
Revenue Roll tracks 3-5 times more users and provides them in a compliant manner.
Revenue Roll tracks both 1st and 3rd party data users, whereas BlackCrow only tracks 1st party data.
Detailed steps are available for creating remarketing audiences and adding RevRoll Pixel events for both Meta Ads and Google Ads.
Monitor your spam complaint rate, ensure the unsubscribe button is visible, and follow list hygiene practices like removing inactive profiles.
It can affect deliverability due to third-party data. Follow recommendations for list hygiene, suppress inactive contacts, and balance the use of RevRoll profiles to maintain deliverability.
Create custom segments using RevRoll metrics, set up exclusion and suppression segments, and target only active and engaged users in your campaigns.
Include RevRoll segments in your email campaigns in addition to the other segments you’re targeting, send at least 10 campaigns in the last 30 days, and exclude unengaged contacts to maintain deliverability.
Ensure the unsubscribe button is visible, avoid aggressive marketing terms, and consider A/B testing different templates to improve conversion rates.
Regularly check your spam complaint rate, stay below recommended thresholds, and use aggressive email hygiene practices to keep spam rates in check.
RevRoll works with trusted data brokers who obtain emails only from users who have opted into data sharing, ensuring compliance with privacy regulations.
Exclude unengaged contacts based on specific criteria, suppress contacts inactive over long periods, and regularly update suppression segments to improve deliverability.
Incremental emails are new emails added from site visitors identified by RevRoll, while reactivated emails are existing subscribers identified when they return to your site.
Detailed integration instructions are available for common platforms, and the CS team can provide support for specific integration steps.
RevRoll can provide detailed reporting on attribution, audience segmentation, and campaign performance.
Customize campaigns by including RevRoll-specific metrics and segments, using dynamic content, and incorporating personalized offers and CTAs.
RevRoll partners with trusted data brokers who obtain emails only from users who have opted into data sharing in the US only, ensuring compliance with GDPR.
RevRoll offers a unique combination of 1st and 3rd party data tracking, detailed attribution reporting, and advanced audience segmentation, providing more comprehensive insights and better targeting.
Regularly clean your email list by removing invalid or inactive email addresses, use double opt-in methods to ensure valid subscriptions, and monitor your sender reputation to maintain high deliverability.
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