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TLDR
E-commerce advertisers need to have a deep understanding of their customer base in order to target their advertising efforts towards the most profitable segments. By utilizing an identity graph, e-commerce advertisers can gain valuable insights into their customer base and use this information to identify their top performing customer personas.
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Where Should You Target Your Ad Efforts?
As an e-commerce advertiser, it's crucial to understand your customers and target your advertising efforts towards the most profitable segments. One way to do this is by identifying your top performing customer personas and using this information to acquire audience data that matches that persona. By utilizing an identity graph, e-commerce advertisers can gain a deeper understanding of their customers and use this information to significantly improve advertising performance.
What Is An Identity Graph?
An identity graph is a data structure that connects various data points about a user, such as their email address, browsing history, and purchase history, to create a comprehensive profile of the user.
Here are the top 3 ways e-commerce advertisers can utilize an identity graph to identify their top performing customer personas and acquire audience data that matches that persona to significantly improve advertising performance:
- Create targeted advertising campaigns: By utilizing an identity graph, e-commerce advertisers can gain valuable insights into their customer base and use this information to create targeted advertising campaigns that are tailored to the specific interests and needs of their top performing customer personas. This can include demographic data, browsing history, and purchase history, among other data points.
- Optimize ad spend: By identifying their top performing customer personas and acquiring audience data that matches that persona, e-commerce advertisers can optimize their ad spend by focusing on the segments that are most likely to convert. This can help e-commerce advertisers save money on advertising costs and improve their ROAS.
- Improve customer retention: By understanding their top performing customer personas, e-commerce advertisers can improve customer retention by targeting advertising efforts towards the segments that are most likely to continue doing business with them. This can help e-commerce advertisers maintain a steady stream of revenue and grow their customer base.
What Should You Do After Identifying Your Top Users?
Once e-commerce advertisers have identified their top performing customer personas, they can use this information to acquire audience data that matches that persona. This can include demographic data, browsing history, and purchase history, among other data points.
As an e-commerce advertiser, it's crucial to understand your customers and target your advertising efforts towards the most profitable segments.
Bottom Line:
By acquiring audience data that matches their top performing customer personas, e-commerce advertisers can significantly improve advertising performance by creating targeted advertising campaigns that are tailored to the specific interests and needs of their top performing customer personas.
At Revenue Roll, our identity graph and target audience products work hand-in-hand to provide you with the most accurate persona information possible and the ability to retarget only your top performing personas and maximize ROAS.
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