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In this blog post, we will discuss the percentage of online traffic that comes from bots and click farms and how e-commerce advertisers can avoid wasting their budget on low-quality users like bots and click farms.

Is This Really A Big Problem?

According to Statista, bots and click farms account for as much as 40-50% of all online traffic.

This can have a major impact on e-commerce advertisers' ability to accurately measure the effectiveness of their campaigns. Additionally, bots and click farms can drive up the cost of advertising by artificially inflating the cost of ad inventory.

The problem with bots and click farms is that they are designed to mimic human behavior, making them difficult to detect. However, there are a few things that e-commerce advertisers can do to avoid wasting their budget on low-quality users like bots and click farms.

How To Stop Bots and Click Farms

1. Use fraud detection software: One way to avoid wasting budget on bots and click farms is to use fraud detection software. This software can analyze online traffic and identify patterns that are indicative of bot traffic, such as high levels of traffic from a single IP address or a high number of clicks from a single device.
2. ‍Use IP blocking: Another way to avoid bots and click farms is to use IP blocking. This involves blocking traffic from known bot IP addresses. This can be done manually or by using a service that specializes in IP blocking.
3. ‍Use browser fingerprinting: Another way to detect bots and click farms is to use browser fingerprinting. This involves analyzing the browser settings of visitors to identify patterns that are indicative of bot traffic.
4. ‍Use reCAPTCHA: Many e-commerce websites can integrate reCAPTCHA to their website to block bots and click farms. It is a service that provides a test or a challenge that humans can pass but bots can't.
5. ‍Use third-party measurement and validation services: Finally, e-commerce advertisers can use third-party measurement and validation services to ensure that their online traffic is coming from real users. These services use various methods to validate traffic, such as IP blocking and browser fingerprinting, to ensure that e-commerce advertisers are only paying for real users.

According to Statista, bots and click farms account for as much as 40-50% of all online traffic.