.svg)
.jpg)
TLDR
Server-side tracking is a method of tracking user interactions on a website that uses a server-side script rather than a client-side script (such as JavaScript). This method is particularly useful for e-commerce advertising, as it offers several benefits over traditional client-side tracking.
.jpg)
What Is Server-Side Tracking?
Server-side tracking is a method of tracking user interactions on a website that uses a server-side script rather than a client-side script (such as JavaScript). This method is particularly useful for e-commerce advertising, as it offers several benefits over traditional client-side tracking.
In this blog post, we will discuss the top 5 benefits of server-side tracking for e-commerce advertising.
- Increased accuracy: One of the biggest benefits of server-side tracking is that it is much more accurate than client-side tracking. This is because server-side tracking is not affected by browser or device limitations, or by users who have disabled JavaScript on their browser. This means that e-commerce advertisers can rely on more accurate data to make important business decisions.
- Improved performance: Server-side tracking is also much faster than client-side tracking. This is because server-side scripts are executed on the server, rather than on the user's device. This means that server-side tracking does not slow down the user's browsing experience, which can be particularly important for e-commerce sites where a slow load time can lead to lost sales.
- Enhanced security: Server-side tracking is also more secure than client-side tracking. This is because server-side scripts are executed on the server, which is typically protected by a firewall. This means that sensitive user data is less likely to be intercepted by hackers.
- Better scalability: Server-side tracking is also more scalable than client-side tracking. This is because server-side scripts can be executed on multiple servers, whereas client-side scripts are executed on the user's device. This means that server-side tracking can handle a larger volume of traffic, which can be particularly important for e-commerce sites that experience spikes in traffic during peak periods.
- Greater flexibility: Finally, server-side tracking is more flexible than client-side tracking. This is because server-side scripts can be customized to suit the specific needs of an e-commerce site. For example, server-side scripts can be used to track specific user interactions, such as clicks on product links, or to track the behavior of specific segments of users, such as repeat customers.
Server-side tracking is a method of tracking user interactions on a website that uses a server-side script rather than a client-side script (such as JavaScript).
Bottom Line:
With increased accuracy, improved performance, enhanced security, better scalability, and greater flexibility, server-side tracking can help e-commerce advertisers make more informed business decisions, and ultimately drive more sales. Server-Side Tracking is at the center of everything we do at Revenue Roll and is the foundation of our platform.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
_.svg){kind=tracking}
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.png)
.png)
