Return on ad spend (ROAS) is a key metric for e-commerce stores when it comes to determining the effectiveness of their advertising campaigns. However, it can be a difficult metric to improve.
Improving ROAS is essential for the growth and success of an e-commerce store, but it can be a difficult task to achieve.
Why Is It So Hard To Improve ROAS?
Many software vendors promise to improve ROAS, but e-commerce stores often find that these promises are empty and that the software is unable to deliver on its promises.
In this article, we will discuss the difficulty for e-commerce stores to improve their ROAS and why so many software vendors promise improvement but can never deliver.
- Complexity of Advertising: One of the main reasons that it is difficult for e-commerce stores to improve their ROAS is the complexity of advertising. Advertising is not a one-size-fits-all solution, and what works for one e-commerce store may not work for another. E-commerce stores need to consider a variety of factors when creating and executing advertising campaigns, including audience targeting, ad placement, and budget allocation. These factors can be difficult to navigate and can be time-consuming to manage, making it difficult for e-commerce stores to improve their ROAS.
- Limited Visibility: Another reason that e-commerce stores may find it difficult to improve their ROAS is that they often have limited visibility into the performance of their advertising campaigns. Many e-commerce stores rely on third-party platforms, such as Google Ads and Facebook Ads, to run their advertising campaigns. These platforms often provide limited data and insights into the performance of campaigns, making it difficult for e-commerce stores to identify areas for improvement.
- Constant Changes: The advertising landscape is constantly changing and evolving, which can make it difficult for e-commerce stores to keep up. New technologies, platforms, and trends are constantly emerging, and e-commerce stores need to stay on top of these changes in order to remain competitive. This can be a significant challenge for e-commerce stores, as they may not have the resources or expertise to keep up with the latest developments.
- Software Vendors False Promises: Given the complexity of advertising and the difficulty of improving ROAS, it's not surprising that many software vendors promise to improve ROAS for e-commerce stores. However, many of these vendors are unable to deliver on their promises. This is because many of the software solutions that are marketed as ROAS-improvement tools are not tailored to the specific needs of e-commerce stores. These solutions may also lack the data and insights that e-commerce stores need to make informed decisions about their advertising campaigns.
The founding team at Revenue Roll consists of industry veterans that witnessed first hand how other software solutions fell short of providing the data we needed to make successful marketing decisions.
We set out to provide our subscribers with complete transparency and accuracy into their data built upon a mindset of continuous improvement and rethinking our approaches to keep up with the ever changing environment.
Ultimately, our system is designed to incentivize our team to always do what is best for your business’ in the long-term growth (sustainable growth).