Bring Cart Abandonments Back To The Table

Identify high-intent anonymous traffic and retarget them in real-time via email
Client
Type
E-Commerce Retail
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns

Bring Cart Abandonments Back To The Table

Identify high-intent anonymous traffic and retarget them in real-time via email
Client
Type
E-Commerce Retail
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns
01

Before Revenue Roll

  • Twillory had thousands of abandoned cart visitors that were not providing contact information and bouncing. 
  • Without any contact info, they were not able to be added to email retargeting funnels.
  • These customers had high intent but couldn't be reached to bring them back to buy.
02

What We Did

  • We identified names, emails, and addresses of users that had previously abandoned cart.
  • We did this through a combination of 1st party data graph modeling using the client's own data and by layering opted-in 3rd party data on top of it.
  • We then sent this data to Klaviyo in real-time so we could bring back these potential customers with second chance offers.
03

After Revenue Roll

  • We matched 83% of users that abandoned carts. Twillory dropped these matches into their top performing flows to maximize sales.
  • Within 30 days of targeting these newly identified users, Twillory generated $30K in revenue for an ROI of 5.0x+.
01

Before Revenue Roll

  • Twillory had thousands of abandoned cart visitors that were not providing contact information and bouncing. 
  • Without any contact info, they were not able to be added to email retargeting funnels.
  • These customers had high intent but couldn't be reached to bring them back to buy.
02

What We Did

  • We identified names, emails, and addresses of users that had previously abandoned cart.
  • We did this through a combination of 1st party data graph modeling using the client's own data and by layering opted-in 3rd party data on top of it.
  • We then sent this data to Klaviyo in real-time so we could bring back these potential customers with second chance offers.
03

After Revenue Roll

  • We matched 83% of users that abandoned carts. Twillory dropped these matches into their top performing flows to maximize sales.
  • Within 30 days of targeting these newly identified users, Twillory generated $30K in revenue for an ROI of 5.0x+.

Results With Revenue Roll

57%
Overall Site Match
83%
Add To Cart Match
5.0x+
ROI Within 30 Days

“RevenueRoll has driven increased email retargeting effectiveness. Their identity graph captures emails for visitors we previously couldn't identify, making it seamless for us to target them. More emails = more revenue.”

Harry Cederbaum

COO, Twillory

We are the only platform that identifies anonymous high intent traffic using a combination of server side tracking, a 1st party identity graph model, and external opted-in 3rd party data.

Results With Revenue Roll

Key Takeaways

57%
Overall Site Match

“RevenueRoll has driven increased email retargeting effectiveness. Their identity graph captures emails for visitors we previously couldn't identify, making it seamless for us to target them. More emails = more revenue.”

Harry Cederbaum

COO, Twillory

We are the only platform that identifies anonymous high intent traffic using a combination of server side tracking, a 1st party identity graph model, and external opted-in 3rd party data.

Increase Email Revenue

Within 30 Days

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Our subscribers generate positive ROI from our software within 30 days