Simpl, a leading Buy Now Pay Later company based in India, had a problem: fraudulent loan applications being approved meant they were essentially handing out free money.

• Bad actors were able to deploy a variety of cutting-edge tactics at every step in Simpl's existing identity verification process, giving fraudulent applications an unfavorably high chance of approval.
• That is, however, until Revenue Roll applied their Identity Graph technology into Simpl's assets and apps.

• The Identity Graph allowed Simpl to map a unique visitor's relationship to their site across browsers, apps, and devices in an easy-to-digest interface.
• The odds of getting away with identity theft in the form of fraudulent loan applications sank like a stone. Simpl was able to save millions of rupees per day in losses, and have peace of mind as they expanded their business that every approved loans was going to a verified person.