Our Graph Stops Fraudulent Transactions

Bots are draining your company's resources and they need to be stopped
Client
Type
Financial Services
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns

Our Graph Stops Fraudulent Transactions

Bots are draining your company's resources and they need to be stopped
Client
Type
Financial Services
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns
01

Before Revenue Roll

Simpl, a leading Buy Now Pay Later company based in India, had a problem: fraudulent loan applications being approved meant they were essentially handing out free money.

02

What We Did

  • Bad actors were able to deploy a variety of cutting-edge tactics at every step in Simpl's existing identity verification process, giving fraudulent applications an unfavorably high chance of approval.
  • That is, however, until Revenue Roll applied their Identity Graph technology into Simpl's assets and apps.
03

After Revenue Roll

  • The Identity Graph allowed Simpl to map a unique visitor's relationship to their site across browsers, apps, and devices in an easy-to-digest interface.
  • The odds of getting away with identity theft in the form of fraudulent loan applications sank like a stone. Simpl was able to save millions of rupees per day in losses, and have peace of mind as they expanded their business that every approved loans was going to a verified person.
01

Before Revenue Roll

Simpl, a leading Buy Now Pay Later company based in India, had a problem: fraudulent loan applications being approved meant they were essentially handing out free money.

02

What We Did

  • Bad actors were able to deploy a variety of cutting-edge tactics at every step in Simpl's existing identity verification process, giving fraudulent applications an unfavorably high chance of approval.
  • That is, however, until Revenue Roll applied their Identity Graph technology into Simpl's assets and apps.
03

After Revenue Roll

  • The Identity Graph allowed Simpl to map a unique visitor's relationship to their site across browsers, apps, and devices in an easy-to-digest interface.
  • The odds of getting away with identity theft in the form of fraudulent loan applications sank like a stone. Simpl was able to save millions of rupees per day in losses, and have peace of mind as they expanded their business that every approved loans was going to a verified person.

Results With Revenue Roll

< 1%
Loss Rate

Revenue Roll’s first party data powered by server side tracking has enabled us to build a best-in-class fraud prevention system that allows us to confidently process over hundreds of millions of rupees per day in transactions.

Russell Byrne

CFO, Simpl

Stop Fraud Before It’s Too Late

Results With Revenue Roll

Key Takeaways

  • As a result, Simpl was able to confidently process over hundreds of millions of rupees per day in transactions, thanks to Revenue Roll's first-party data powered by server-side tracking.
  • This use case has a direct application towards both advertisers and lenders, enabling them to verify identity and track across devices and households.
< 1%
Loss Rate

Revenue Roll’s first party data powered by server side tracking has enabled us to build a best-in-class fraud prevention system that allows us to confidently process over hundreds of millions of rupees per day in transactions.

Russell Byrne

CFO, Simpl

Stop Fraud Before It’s Too Late

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